BDC ROI Calculator
Use dealership-specific inputs to compare operating cost and outcome scenarios. Treat the result as a planning estimate, then reconcile actual CRM and financial outcomes after launch.
Use comparable definitions
Define eligible leads, valid contacts, qualified appointments, shows, sales, attribution windows, and complete operating costs before comparing scenarios.
Stress-test the assumptions
Change lead volume, staffing, contact, show, close, and gross-profit inputs to identify which assumptions materially drive the model.