Equity Mining for Dealerships: Turn Past Customers Into New Sales

Equity mining combines lawful customer and vehicle data with relevant outreach, dealership-specific offers, disciplined follow-up, and reconciled CRM outcomes.

Build an eligible opportunity set

Define ownership and vehicle signals, contactability, consent, opt-outs, active opportunities, service context, exclusions, and inventory or program relevance.

Measure beyond appointments

Reconcile attempts, contacts, appointments, shows, appraisals, trades, and sales using one attribution window and clear suppression rules.