Question 1

What is equity mining for dealerships?

Accepted Answer

Equity mining identifies customers in a dealership's existing records whose ownership timing, vehicle value, payoff position, or service history may support a relevant upgrade conversation.

Question 2

How does equity mining work?

Accepted Answer

A dealership defines eligible records and suppression rules, reviews available ownership and vehicle signals, matches appropriate opportunities to inventory or programs, contacts customers through approved channels, records outcomes, and reconciles appointments to showroom results.

Question 3

How much does equity mining cost compared with conquest marketing?

Accepted Answer

Compare data, technology, labor, media, management, contact, appointment, show, and sold costs using the same attribution window. Equity mining and conquest target different audiences, so no universal percentage applies to every dealership.

Question 4

What data is needed for equity mining?

Accepted Answer

Common inputs include customer contact details, vehicle and transaction history, ownership or payoff information when lawfully available, service history, consent and opt-out state, active opportunities, and current inventory. Exact requirements depend on the dealership's systems and campaign rules.

Question 5

How is equity mining different from conquest marketing?

Accepted Answer

Equity mining works the dealership's existing customer relationships and records. Conquest marketing seeks new customers outside that database. They require different consent, suppression, attribution, and performance comparisons.

Your Customers Have Equity. Let's Get Them Back in a New Car.

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