Privacy Policy
Last updated: July 15, 2026. This policy explains how Paramount Lead Solutions handles personal information across our website, advertising forms, and business services.
1. Scope
This Privacy Policy explains how Paramount Lead Solutions ("Paramount," "we," "us," or "our") collects, uses, discloses, and protects personal information when you visit paramountals.com, submit a website or advertising-platform form, apply for a position, communicate with us, or otherwise interact with our sales and marketing services. This policy applies to information Paramount handles for its own business purposes. When Paramount processes consumer information on behalf of an automotive dealership client, the dealership's privacy notice and our agreement with that dealership may also apply.
2. Information We Collect
The information we collect depends on how you interact with us. It may include: Contact and business information, such as your name, work email address, telephone number, dealership or company, job title or role, company website, and message. Lead-qualification information, such as dealership rooftop count, areas of interest, operational needs, purchasing timeline, and responses submitted through a website or Meta Instant Form. Job-application information, such as contact details, the role you are interested in, resume link, cover letter, and referral source. Form-progress information. Our progressive contact form may save fields you have already entered, including your phone number, name, dealership, and email address, before the form is completed. A browser-storage identifier may be used so you can resume the form. Device, usage, and engagement information, such as IP address, browser or device information, referring and visited URLs, campaign parameters, page views, clicks, scroll depth, time on page, and session or prospect identifiers. Communications and service records, including emails, call or message details, appointment information, CRM notes, preferences, and requests you send to us.
3. Sources of Information
We collect information directly from you; automatically through our website, browser storage, Google Analytics, Google Tag Manager, and server logs; from advertising and social platforms such as Meta when you submit a lead form; from dealership clients and business partners; and from our customer relationship management and communications systems.
4. How We Use Information
We may use personal information to: Respond to inquiries, provide consultations or demonstrations, qualify business opportunities, schedule appointments, and communicate about requested services. Operate, personalize, secure, troubleshoot, and improve our website, forms, campaigns, products, and services. Measure website and campaign performance, understand engagement, maintain attribution, and evaluate which content or offers are useful. Maintain CRM records, route inquiries, send internal lead notifications, and support sales, service, recruiting, and customer-support workflows. Process job applications and communicate with applicants. Prevent fraud, spam, abuse, security incidents, and other harmful or unlawful activity. Comply with law, enforce agreements, establish or defend legal claims, and protect the rights, safety, and property of Paramount, our clients, and others.
5. Cookies, Browser Storage, and Analytics
Our website uses Google Analytics and Google Tag Manager and may use cookies or similar technologies made available through those services. We also use localStorage and sessionStorage for functions such as resuming a partially completed form, preserving a tracking or prospect identifier during a browser session, and measuring page, click, scroll, or time-on-page activity when a tracked link is used. You can control cookies through your browser settings. Blocking cookies or clearing browser storage may affect analytics and functions such as resuming an unfinished form. Google provides information about its data practices and available controls at policies.google.com/privacy and tools.google.com/dlpage/gaoptout.
6. Advertising and Social-Platform Forms
If you submit information through an advertisement or lead form hosted by Meta or another platform, that platform may collect and process your information under its own privacy policy before sending the lead to Paramount. We use the information received to respond to your request, qualify the business opportunity, keep sales records, measure campaign performance, and follow up about relevant Paramount services. Submitting a form does not override any consent, disclosure, or opt-out choices presented with that form. Communication by phone, text, or email is governed by the choices and permissions associated with the specific interaction and by applicable law.
7. How We Disclose Information
We may disclose personal information to the following categories of recipients when reasonably necessary for the purposes described above: Cloud hosting, database, storage, analytics, email, communications, CRM, security, and other technology service providers. Advertising and social platforms used to run, attribute, and manage campaigns or lead forms. Automotive dealership clients and authorized business partners when needed to respond to a request, provide contracted services, or complete an approved handoff. Professional advisers, auditors, insurers, regulators, law enforcement, courts, or other parties when disclosure is required or permitted by law. A buyer, investor, lender, or successor in connection with a merger, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate safeguards.
8. Sale of Personal Information
We do not sell personal information for money. Some privacy laws use broader definitions of "sale" or "sharing" for certain advertising or analytics activities. You may contact us using the information below if you have a request concerning those activities or your applicable privacy rights.
9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to respond to requests, maintain business and recruiting records, provide services, meet contractual obligations, resolve disputes, enforce agreements, and satisfy legal, tax, accounting, security, and compliance requirements. Retention periods vary based on the type of information, how it is used, and applicable obligations. When information is no longer needed, we may delete, de-identify, or aggregate it.
10. Data Security
We use administrative, technical, and physical safeguards designed to protect personal information. No website, transmission method, or storage system can be guaranteed to be completely secure, so we cannot promise absolute security.
11. Your Choices and Privacy Rights
You may opt out of marketing email by using the unsubscribe link in the message. You may request that we stop marketing calls or texts by telling us during the communication or by contacting us. Service, transactional, or legally required communications may continue when appropriate. Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information, or to object to or restrict certain processing. You may also have the right to appeal a decision or use an authorized agent. These rights are subject to legal exceptions and identity verification. To submit a request, email growth@paramountals.com or use the contact information below. We will not discriminate against you for exercising an applicable privacy right.
12. Children's Privacy
Our website and business services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and address the request.
13. Third-Party Sites and Services
Our website may link to third-party websites, platforms, videos, or services. Their privacy practices are governed by their own policies, and Paramount is not responsible for those third-party practices.
14. Changes to This Policy
We may update this Privacy Policy as our services, technology, or legal obligations change. We will post the revised policy on this page and update the effective date. Material changes may be communicated through additional notice when appropriate.
15. Contact Us
For privacy questions or requests, contact Paramount Lead Solutions at growth@paramountals.com, call (800) 643-5084, or write to: Paramount Lead Solutions, 2134 S Wolf Rd, Des Plaines, IL 60018, United States.