Paramount Showroom Events
A Paramount Showroom Event is a scheduled sales campaign with a defined start and end date. Paramount coordinates the offer setup, advertising and creative, the dealer-branded registration and scheduling page, appointment confirmations, follow-up, and reporting, while the dealership keeps control of its records and every in-store decision.
Five event tiers, one managed model
Flash Event runs 2 days, Launch Event 3 days, Showroom Event 5 days, Market Event 7 days, and Takeover Event 10 days. Every tier follows the same managed event framework; the difference is the scheduled duration, the appointment capacity the dealership staffs, and the size of the approved audience.
What is in scope for every event
Scope covers strategy and offer setup, managed advertising and creative coordination, a dealer-branded landing page, browser-autofill-safe registration, appointment scheduling, a dealer-approved customer voucher, human appointment confirmations, human missed and no-show follow-up, the TrafficDriver command center, and reporting against definitions agreed before launch.
Campaign AI and the human handoff
Campaign AI can support initial outreach and appointment setting when included in the approved campaign scope. Appointment confirmations and missed or no-show follow-up are handled by Paramount's human representatives.
What the dealership should measure
Agree definitions for registrations, scheduled appointments, confirmations, arrivals, and recorded outcomes before launch, then reconcile them in the dealership's own CRM or DMS records for the event window.